Brand Guidelines — Version 1.0 · A Traxs Company Product
Round
trip
Field service, fully managed — from call to close.
01 — Logo
Logo Variants
Round
trip
Light / Primary
Round
trip
Dark
Roundtrip
Brand Gradient
Icon Only
02 — Color
Color Palette
Roundtrip Blue
#1D6FA4
Deep Navy
#0F2D44
Steel Grey
#6B7F8E
Sky
#7EC8E3
Cloud White
#F4F7FA
Mist
#DDE5ED
Slate
#2C3E50
Action Amber
#F59E0B
Success Green
#10B981
Alert Red
#EF4444
03 — Typography
Type Scale
Wordmark
Barlow Condensed 700
Round
trip
Display / Hero
DM Sans 700 · 48px
Your route is ready.
Heading H1
DM Sans 600 · 32px
Service Tickets
Heading H2
DM Sans 600 · 22px
Inventory Overview
Body
Inter 400 · 15px
Technicians document part usage during service calls by photographing packaging or barcodes, ensuring accurate cost tracking for every job.
Label / UI
Inter 600 · 12px
Ticket Status · Last Updated
Monospace
JetBrains Mono · 13px
#TKT-2024-0847
04 — Components
Buttons & Status Badges
Buttons
Create Ticket
Export
View Details
Delete
Status Badges
Open
In Progress
Completed
Cancelled
Urgent
05 — Cards
Service Ticket Cards
#TKT-2024-0847
HVAC Annual Maintenance
142 Riverside Dr, Columbus OH
In Progress
#TKT-2024-0851
Emergency Plumbing
89 Oak Street, Dublin OH
Urgent
#TKT-2024-0839
Computer Repair — Virus
310 Market Ave, Westerville OH
Completed
06 — Brand Voice
Tone & Language
✓ Do
"Your route is ready. 6 stops, 47 minutes saved today."
✕ Don't
"Leveraging AI-powered optimization algorithms, we have successfully computed a route for your team members."
✓ Do
"3 parts running low. Reorder now to avoid job delays."
✕ Don't
"Please be advised that inventory levels for certain SKUs may have reached a threshold requiring your attention."