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Marketing Materials

This page covers all physical and digital marketing materials — what exists, what is in progress, brand application rules, and guidelines for creating new materials.

All materials must follow the brand guidelines. Before creating anything new, review the Brand Voice & Messaging page and the Brand Guidelines ↗.

Materials Inventory​

MaterialStatusOwnerNotes
Business card / marketing card🔄 In progressRobinLocal business outreach campaign
Digital one-pager❌ Not createdPlannedPDF leave-behind for prospects
Email signature❌ Not standardisedPlannedConsistent for all team emails
Social media graphics templates❌ Not createdPlannedBranded templates for posts
Presentation deck❌ Not createdPlannedInvestor / partner pitch
Trade show materials❌ Not createdFutureBanner, brochure, demo station

Marketing Card Campaign​

Robin is currently creating a physical marketing card to send to local trades businesses. This is RoundTrip's first direct outreach campaign.

Purpose​

Introduce RoundTrip to local HVAC, plumbing, electrical, and other trades businesses in the Zanesville/Central Ohio area. Plant the seed for when they are ready to look at software.

Card Content Guidelines​

Front:

  • RoundTrip logo (primary variant — Blue on white or gradient background)
  • Primary tagline: "Field service, fully managed — from call to close."
  • One strong visual or icon representing dispatch/field operations
  • Website URL: roundtrips.app

Back:

  • 3 core benefits — keep them punchy, one line each:
    • "Real-time dispatch — know where every tech is, right now."
    • "Invoice at the job site — get paid faster."
    • "Parts tracking — nothing used goes unbilled."
  • QR code linking to roundtrips.app
  • Contact information: hello@traxsgroup.com or Robin's direct contact
  • "Try free" or "See it in action" call to action

Brand Application Rules for Print​

Colors:

  • Primary background: White (#F4F7FA) or Navy (#0F2D44)
  • Primary text on white: Slate (#2C3E50)
  • Primary text on navy: White
  • Accent: Blue (#1D6FA4) for headlines, CTAs, and key words
  • Never use Sky (#7EC8E3) as a background color — logo accent only

Typography for print:

  • Headlines: DM Sans 700
  • Body: Inter 400
  • Do not use Barlow Condensed outside the wordmark
  • Minimum body text size: 9pt for print

Logo usage:

  • Maintain clear space equal to the height of the icon on all sides
  • Use the primary (Blue on white) or dark (White on Navy) variant depending on background
  • Never place the logo on a busy or photographic background without a solid color backing
  • Minimum logo width: 25mm for print

QR Code:

  • Always test the QR code before printing
  • Link to roundtrips.app (not a tracking URL unless analytics are set up)
  • Include the URL in text below the QR code — not everyone will scan it

Distribution Strategy​

  • Hand-deliver to local trades businesses in Central Ohio
  • Leave at supply houses, trade counters, and contractor supply stores
  • Include in any local trade association mailings
  • Give to satisfied early customers to share with peers

Digital One-Pager (Planned)​

A PDF one-pager is the standard leave-behind for digital outreach — sent after a demo, included in email campaigns, or downloadable from the website.

Planned Content Structure​

Page 1:

  • Hero: Logo + tagline
  • Problem statement: What life looks like without RoundTrip
  • Solution: What RoundTrip does (3-4 core capabilities with icons)
  • Key benefits: 3 specific, measurable outcomes
  • Pricing overview: Starting from $X/month
  • CTA: Start free trial / Book a demo
  • Website + contact

Email Signature Standard (Planned)​

All team emails should use a consistent signature. Proposed format:

[First Name] [Last Name]
[Title] · Traxs Group LLC
roundtrips.app
[Phone if applicable]

Keep it clean — no banners, no multiple logos, no legal disclaimers unless required. A simple, professional signature reflects well on the brand.

Brand Application Checklist​

Before finalising any marketing material, run through this checklist:

Colors:

  • Only brand colors used — no off-palette colors
  • Sky (#7EC8E3) not used outside the logo
  • Sufficient contrast for text legibility (WCAG AA minimum)

Typography:

  • Barlow Condensed used only in the wordmark
  • DM Sans for headings, Inter for body
  • No more than 2 typefaces in a single piece

Logo:

  • Correct logo variant used for background
  • Clear space maintained
  • Not distorted, rotated, or modified
  • Logo tested at final print/display size

Copy:

  • Brand voice applied (direct, specific, no jargon)
  • "RoundTrip" capitalised correctly (not "Roundtrip" or "Round Trip")
  • Tagline consistent with approved version
  • No promises made about features that don't exist

Technical:

  • QR codes tested
  • All URLs correct and live
  • Print files exported at correct resolution (300dpi minimum)
  • Digital files optimised for file size