Website
RoundTrip has two web properties — traxsgroup.com (the company site) and roundtrips.app (the product). This page covers the current state of both, what needs to be built, and the content strategy for the marketing site.
Current State
| Property | URL | Status | Purpose |
|---|---|---|---|
| Company site | traxsgroup.com | ✅ Live (basic) | Traxs Group LLC company presence |
| Product / App | roundtrips.app | ✅ Live — app only | Login and application |
| Public docs | docs.roundtrips.app | ✅ Live | Customer-facing product documentation |
| Ops site | ops.roundtrips.app | ✅ Live | Internal operations manual (this site) |
| Marketing site | roundtrips.app (pre-login) | ❌ Not built | Marketing and conversion |
The biggest gap is a proper marketing site at roundtrips.app. Right now, a prospect who types in the URL lands directly in the app login — there is no marketing content, no feature explanation, no pricing, and no conversion path for someone who has never heard of RoundTrip.
traxsgroup.com
The Traxs Group company site is the corporate home — it covers the company, the product portfolio (RoundTrip, Apex, Waypoint), and company contact information.
Current Content
- Company overview
- Product portfolio listing
- Contact information
Recommended Additions
- Team page (Pete and Robin with photos and bios)
- Company story — why Traxs Group exists, what problem we're solving
- Blog / news (optional — only if there is consistent content to publish)
- LinkedIn and Facebook links in footer
roundtrips.app Marketing Site
This is the highest priority web project. Every marketing effort — social posts, cards, QR codes, word of mouth — points to roundtrips.app. Right now that URL goes to the login screen. That needs to change.
Recommended Structure
roundtrips.app/ ← Homepage (marketing)
roundtrips.app/features ← Feature detail pages
roundtrips.app/pricing ← Pricing page
roundtrips.app/about ← About Traxs Group / the team
roundtrips.app/blog ← Optional — only with consistent content
roundtrips.app/app ← The actual application (redirect logged-in users here)
docs.roundtrips.app ← Public documentation (already live)
Homepage Content Structure
Hero Section
- Headline: Bold, specific, outcome-focused
"Run more jobs. Get paid faster. Know where every tech is — right now."
- Sub-headline: One sentence product description
"RoundTrip is field service management software built for HVAC, plumbing, electrical, and other trades businesses."
- Primary CTA: "Start free trial" → signup flow
- Secondary CTA: "See how it works" → demo video or feature tour
- Hero image or product screenshot showing the dispatch board
Social Proof Section
- Customer logos or quotes (when available)
- Key stats: number of jobs managed, businesses using RoundTrip, etc.
- Star ratings if listed on any review platform
Problem / Solution Section
- Acknowledge the pain: "Most trades businesses are still running on spreadsheets and phone calls..."
- Introduce the solution: "RoundTrip gives you the operations platform you've always needed..."
Features Section
- 4–6 core features with icon, headline, and 2-sentence description
- Real-time dispatch board
- Technician mobile app (PWA)
- Parts and inventory tracking
- Professional invoicing
- Client management
- Reporting and insights
How It Works
- 3-step visual: Set up your team → Dispatch jobs → Invoice and get paid
- Keep it simple — the goal is confidence, not comprehensiveness
Pricing Section
- Show the three tiers (Starter, Standard, Professional)
- Simple feature comparison table
- "Start free" CTA on each tier
- Founding customer pricing note
Final CTA Section
- Strong closing statement
- "Start your free trial — no credit card required"
Pricing Page
| Tier | Target | Key Features | Price |
|---|---|---|---|
| Starter | Solo operator | Job tracking, invoicing, client management | $X/month |
| Standard | 2–5 techs | Everything in Starter + dispatch board, inventory, reporting | $X/month |
| Professional | 5–10+ techs | Everything in Standard + advanced reporting, priority support | $X/month |
:::info Pricing To Be Confirmed Exact pricing should be confirmed with Pete before publishing. Founding customer pricing should be called out clearly — early customers lock in a lower rate permanently. :::
SEO Strategy (Planned)
Search engine optimisation should be considered when building the marketing site. Trades business owners search for software solutions — RoundTrip should appear when they do.
Target Keywords
| Keyword | Intent | Priority |
|---|---|---|
| "field service management software" | High intent, competitive | High |
| "HVAC dispatch software" | High intent, vertical | High |
| "plumbing scheduling software" | High intent, vertical | High |
| "small business field service software" | High intent, size filter | High |
| "invoice app for contractors" | High intent, feature | Medium |
| "technician tracking app" | Feature intent | Medium |
| "Jobber alternative" | Competitor comparison | Medium |
| "ServiceTitan alternative small business" | Competitor comparison | Medium |
SEO Basics for the Marketing Site
- Every page needs a unique title tag and meta description
- Use target keywords naturally in H1 and first paragraph
- Alt text on all images
- Fast load time — Cloudflare Pages already helps here
- Mobile-friendly — critical for trades business owner searches on phones
Technology
The marketing site should be built as a separate static site deployed to Cloudflare Pages — not embedded in the React application. Options:
| Option | Pros | Cons |
|---|---|---|
| Astro (recommended) | Fast, SEO-friendly, partial hydration, modern DX | New framework to learn |
| Next.js | Familiar if team knows React, strong ecosystem | Heavier than needed for static marketing |
| Docusaurus | Already in the stack | Not designed for marketing pages |
| Plain HTML/CSS | Simplest, fastest | Harder to maintain as content grows |
Astro is the recommended choice — it generates fully static HTML for maximum performance and SEO, supports React components where needed, and is well-suited for content-heavy marketing sites.